How to guarantee the success of your Google Shopping campaigns? The first step is good data. A bad product feed costs money and time. We’ve got 8 tips to optimize your data and improve your conversions right away.

Many online stores want to combine their own stock with stock in external suppliers’ warehouses. If you have goods in your own stock, you always want to show that there are products in stock for immediate dispatch. But showing the customer real-time information about your suppliers’ stock, and changing the availability and delivery date accordingly, is not something most retailers can set up.

In the ImperialMedia advertising and digital agency, we have been creating online stores and follow-up marketing for several years. One of the effective ways of promotion is advertising products on Google Shopping. However, in order to advertise products on this channel, we need to create a properly structured XML feed with as much detailed product information as possible.

Need to set up product data updates at the times you need it most for your project? Until now, MERGADO Editor has done this automatically as part of feed regeneration.

Get useful information from the web in an automated way with Scraping Camel and simplify the creation of PPC or SEO ads, as well as other work. By simply creating elements yourself, you can set up what data you want to collect without having to work with a developer.