Lukáš Horák

Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.

Case Studies
24. 3. 2023
3 minutes read

Where does MERGADO make life easier for agencies? Take inspiration from ptagroup

Slovakian agency ptagroup has created a series of articles showcasing five practical ways that most often work with MERGADO. Wondering how to make your analytics, bidding, pricing, and other regular marketing activities easier? Read how ptagroup makes it easier to work with MERGADO.
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Apps for bidding, image marketing and more
22. 3. 2023
3 minutes read

How to connect DeepL or Google Translate to MERGADO Translate app

Do you need to translate products in bulk or the entire online store? With the MERGADO Translate app, you can do it quickly and you won’t pay for any translation more than once. 
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Apps for bidding, image marketing and more
21. 3. 2023
2 minutes read

How to manage image advertising in 2023? Automatically, using Feed Image Editor

For your image advertising to work on every channel you use, it has to meet quite a lot of requirements. Until recently, many of these could only be solved by manual editing. That’s no longer the case with the Feed Image Editor.
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Case study: Footshop entering the Romanian market with MERGADO
Case Studies
13. 2. 2023
4 minutes read

Case study: Footshop entering the Romanian market with MERGADO

Prague-based marketing agency Unikum manages the accounts of the branded footwear online store Footshop in MERGADO. What is their strategy for expanding to a new market and how does MERGADO help them?
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7 most common mistakes in FAVI feed and how to avoid them
Case Studies
31. 1. 2023
7 minutes read

7 most common mistakes in FAVI feed and how to avoid them

Like any other comparison site, FAVI has criteria that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to help you solve the top 7 most common problems on FAVI using MERGADO.
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How to Create a Multi-Country & Multi-Language Product Feed Strategy
eCommerce tips
5. 1. 2023
8 minutes read

How to Create a Multi-Country & Multi-Language Product Feed Strategy

The e‑commerce platform has evolved dramatically in the last decade and has made the world a smaller place. According to Statista, global e‑commerce sales are expected to reach $8.1 trillion by 2026.
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The year 2022 was eventful for MERGADO. Check out our highlights
Mergado Lifestyle
21. 12. 2022
3 minutes read

The year 2022 was eventful for MERGADO. Check out our highlights

What moments did 2022 bring for us? We launched new webinars and introduced MERGADO 2. We would also like to boast about the achievements of our content, support, and development teams. Read the highlights that we managed throughout the year.
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Automated B2B campaigns at Google Ads
Case Studies
13. 12. 2022
7 minutes read

Automated B2B campaigns at Google Ads

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.
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Case Studies
12. 10. 2022
3 minutes read

Easy omnichannel expansion into Hungary with Mergado

Omnichannel marketing is recently another often-discussed topic. Its name suggests it is a multi-channel strategy you need for advertising, even in Hungary. Expanding into a foreign market takes a lot of energy and challenges, but Mergado helps with many of them.
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We are introducing Mergado 2. It brings tools created directly for working with product feeds
Mergado News
19. 7. 2022
3 minutes read

We are introducing Mergado 2. It brings tools created directly for working with product feeds

We have extended the limits of our tool and are launching Mergado 2. Simplifying ad management, speeding up functionalities, and adding the tools you’ve been asking for. In this article, we’ll introduce you to the major changes.
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