XML feed

An XML feed is a data file with information about the products you sell. It contains their name, description, price, delivery date, category, where the goods belong, and many more. That helps to distinguish your goods from other items. With XML, you also assign items to the product categories. Mergado works with XML feeds and allows bulk edits to suit your offer to each comparison engine.

XML feed editing options can also be extended by using Mergado apps.

Articles on working with XML feed:

How to use Mergado
24. 5. 2024

How Mergado handles secured feeds

Mergado can process a feed accessed with a login and password or retrieve it, even if the download is limited on the online store side to certain IP addresses. Let’s find out how to do it.
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shoptet feed zabezpečení
How to use Mergado
22. 5. 2024

Learn how to properly secure Shoptet feed

Do you use Shoptet and it happened that you couldn’t add Shoptet feeds to Mergado? If so, we have a guide to prevent this problem forever. All you need to do is to check your feed security settings correctly. Let’s take a look at this setting, it will only take a minute.
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eCommerce tips
7. 9. 2023

What is a feed and why you need it in your e‑commerce strategy 

Succeeding with your business in these competitive times is an increasingly difficult discipline. But the magic is often in the basics. Like a quality product feed and a handy tool that makes it easy to manage your listings across all possible platforms.
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Case Studies
1. 8. 2023

Modify feed to display stock availability of different suppliers

Many online stores want to combine their own stock with stock in external suppliers’ warehouses. If you have goods in your own stock, you always want to show that there are products in stock for immediate dispatch. But showing the customer real-time information about your suppliers’ stock, and changing the availability and delivery date accordingly, is not something most retailers can set up.
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Mergado News
15. 6. 2023

Set up feed updates according to your needs with new regeneration scheduler in Mergado

Need to set up product data updates at the times you need it most for your project? Until now, MERGADO Editor has done this automatically as part of feed regeneration.
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How to use Mergado
31. 3. 2023

6 most common mistakes in GLAMI feed and how to fix them 

If you sell clothing and fashion accessories, the comparison price site GLAMI is one of the main channels where you can make your goods visible. To deliver quality feed to this comparison engine, you need to get rid of any flaws in it.
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7 most common mistakes in FAVI feed and how to avoid them
Case Studies
31. 1. 2023

7 most common mistakes in FAVI feed and how to avoid them

Like any other comparison site, FAVI has criteria that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to help you solve the top 7 most common problems on FAVI using MERGADO.
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Automated B2B campaigns at Google Ads
Case Studies
13. 12. 2022

Automated B2B campaigns at Google Ads

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.
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We are introducing Mergado 2. It brings tools created directly for working with product feeds
Mergado News
19. 7. 2022

We are introducing Mergado 2. It brings tools created directly for working with product feeds

We have extended the limits of our tool and are launching Mergado 2. Simplifying ad management, speeding up functionalities, and adding the tools you’ve been asking for. In this article, we’ll introduce you to the major changes.
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How to manage product data and gain higher profit? Take advantage of feed management
eCommerce tips
15. 7. 2022

How to manage product data and gain higher profit? Take advantage of feed management

How to make more money online in 2022? Manual management of product data is a thing of the past. Marketers use the many benefits of feed management to engage customers on as many platforms as possible.
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Case studies

Discover the traditional and non-traditional uses of Mergado. Read case studies written by professionals working with Mergado.

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Help

Interested in how Mergado works? We’ve put together a detailed help guide full of useful instructions.

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Forum

If you are looking for advice or are unsure, ask on our forum. We bring together a community of product feeds experts.

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