Idealo
Idealo is the number one comparison shopping site on the German e‑commerce market. It was founded in 2000 and is currently successfully operating in several other European countries. More than 50,000 partner e‑shops advertise a total of around 500 million products on this comparison shopping site. The site is visited by 76 million customers per month.
Idealo’s supported integrations
| Idealo CSV | |
| Idealo XML |
How does Mergado help you advertise on idealo?
- Mergado is a no-code product data editing tool that allows you to set up bulk and automated advertising for a number of major product comparison sites, including idealo.
- In Mergado, you can easily convert your current feed to the idealo format you need for a functional connection to that commodity comparator.
- We offer Feed Audit for all domains and automatically match items with the correct commodity categories.
- Advertise only what brings you profit. Our selections will help with hiding unstocked products or out-of-season goods.
Application for more powerful advertising on idealo
- Is your e‑shop running on an open-source e‑shop platform? Connect it conveniently with Mergado using Mergado Pack.
- Translate your feed into any language. You can do it in bulk and easily with our Mergado Translate app.
- Easily edit the images that are central to your merchandise in the Feed Image Editor app.
Where can you advertise with idealo?
idealo operates in a total of 6 European countries. In addition to the largest Germany, you can also advertise through idealo in Austria, Great Britain, Spain, France and Italy.
| 🇩🇪 idealo.de | 🇬🇧 idealo.co.uk | 🇫🇷 idealo.fr |
| 🇦🇹 idealo.at | 🇪🇸 idealo.es | 🇮🇹 idealo.at |
How to advertise on idealo
HOW TO START ADVERTISING ON IDEALO
In order to browse the products idealo offers, you need to have a German-localized e‑shop, ideally on a German domain. In the information on the website, you must not miss the obligatory Impressum tab, which contains basic information about the company. This is also a prerequisite for successful registration of an e‑shop on idealo. Registration is easily done via the online form: https://business.idealo.com/de/registration.
On idealo you can only advertise well comparable goods for which there are competing offers. If you offer original or very local products on your shop, then you probably won’t even get on this comparison site.
WHAT FEED FORMATS IDEALO ACCEPTS
Idealo accepts CSV, TXT and XML formats. All information regarding the feed specification for idealo can be found at:
https://idealo.github.io/csv-importer/en/
HOW TO SEND A PRODUCT FEED TO IDEALO
Files can be saved to a URL address. You can find this address in your shopsystem or from your feed supplier. Alternatively, the feed can be hosted on FTP or Webserver (HTTP/HTTPS). Idealo downloads the product feed usually every 30 minutes.
IS IT POSSIBLE TO SEND PRODUCT DATA TO IDEAL VIA API?
Yes, it is possible to connect to idealo via API in addition to the feed. The documentation to connect is here: https://import.idealo.com/docs
