This spring, Google expanded its Shopping feed specification with a new group of attributes known as conversational attributes. These are six optional elements with one shared goal: helping Google’s AI Mode in Search better understand what your product actually offers, and match it to increasingly detailed, conversational customer queries. And if you’re on the fence about whether it’s even worth bothering with these attributes, consider this: according to Google, AI Mode passed the 1‑billion-monthly-user mark within a year of launch, and query volume is more than doubling every quarter.
Why do people scroll right past certain banners without a second thought, only to buy the exact same product somewhere else? Usually because the banner never gave them a reason to stop. Here are eight tips for building that reason into your static creatives for Meta Ads, so people actually pause mid-scroll and, more importantly, buy.
Since February 2026, OpenAI has been testing paid ads directly within ChatGPT conversations, gradually adding tools, formats, and features that resemble established advertising platforms such as Google Ads or Meta Ads — just in a completely different environment. OpenAI has now announced that it will expand OpenAI Ads to 31 European countries next week. That’s one more reason to find out right now how OpenAI Ads actually works.
Central source of truth for AI copywriters and marketers. This prompt ensures consistent, strategically accurate, and conversion-focused communication across all channels.
If you’re considering expanding abroad or looking for a new source of high-quality performance, idealo should definitely be on your radar. It is one of the largest and most popular price comparison and shopping platforms in Europe and operates across several key markets, specifically Germany, the United Kingdom, France, Italy, Spain, and Austria.
Want a higher CTR and stronger brand recall without pouring more money into ad platforms? Focus on feed optimization and visual communication. Here’s how to do it.
Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
Looking to cut CPA and boost conversions, but stuck with a fixed budget? You don’t need to pour more money into ads. The secret to better performance often hides in the assets you already possess – your product data. Ad platforms love consistency and will reward high-quality feeds with cheaper clicks. Here are 6 practical steps to clean, enrich, and automate your data so your campaigns generate more revenue without spending an extra dime.
ChatGPT is no longer just answering questions, it’s becoming a new sales channel. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go from discovery to purchase without ever leaving the chat. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel.
If you want to add Malfini to your list of suppliers, we have a simple guide on how to get their products into your online store without unnecessary hassle. We’ll show you how to do it using the Mergado Editor – and we’ll cover the three most popular platforms: Shoptet, WooCommerce, and Shopify.
