This case study was prepared by UAWC, a performance marketing agency specializing in data-driven advertising strategies. It is based on a real eCommerce project in which Mergado was used to audit, restructure, and optimize the product feed as part of a broader setup for Meta Ads.

Almost everyone knows that on Meta, creative is one of the most important aspects of advertising. Companies experiment with new formats, memes, reactions to current trends, clickbait banners, and even controversial videos. It could be said that creativity in ads on this platform comes in all colors.Despite this, there is one important and for e‑commerce almost indispensable ad format that is rarely worked with visually: dynamic product ads.

Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.

Migrating an e‑commerce store between platforms is no simple task. In this case study, we will show how we used Mergado to fully migrate the e‑shop dykka.com from Shoptet to Shopify – including products, categories, customers, reviews, and content. You will learn about the tools and methods we used, the challenges we faced, and how we ensured a 100% successful data import.

If you want to add Malfini to your list of suppliers, we have a simple guide on how to get their products into your online store without unnecessary hassle. We’ll show you how to do it using the Mergado Editor  – and we’ll cover the three most popular platforms: Shoptet, WooCommerce, and Shopify.